Easthampton City Arts+ hosts a “Marketing Your Art - online and in your community” with presenter Liz Provo on March 10, 2016. This event will be at Flywheel, located at 43 Main Street, Easthampton, MA.
What: Marketing Your Art - online and in your community
Where: Flywheel, 43 Main Street, Easthampton, MA 01027
Who: Hosted by Easthampton City Arts+ with presenter Liz Provo
When: March 10, 6:00 – 8:00PM
Fee: The workshop is free for ECA+ Members, ECA+ 2016 grant recipients, and ECA+ program recipients such as MAP, hatch, or gallery exhibitors. The workshop is $10 for all others. Registration is required.
Rally supporters, engage fans, and sell your work without feeling weird. Many artists, like other small business owners, find it difficult to embrace marketing as a critical part of their business. This workshop is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
Attendees of this presentation will learn:
- What marketing really is (and isn’t)
- How marketing has changed in ways that benefit small businesses.
- The importance of setting goals and objectives for attendees marketing efforts
- The Four Pillars of Marketing Success – a framework that shows how different marketing activities all fit together, and will help attendees reflect on their own marketing program.
The workshop will explore how to tell your unique story using today's digital tools including websites, blogs, e-commerce, social media, and email marketing. Grow your fan base in ways that will feel natural, not forced.
PRESENTER: Liz Provo is a digital marketing specialist and owner of Mass Marketing Resources. Since 2001 she has been helping individuals, small businesses and organizations throughout Western Massachusetts develop and execute effective digital marketing strategies. An early adopter of blogging, email marketing and social media, she has taught hundreds of small business owners and non-profit organizations how to effectively use today's marketing tools to grow their organizations.
An Authorized Local Expert for Constant Contact, Liz is one of 300 professional marketers across the country contracted to represent the company in educating and empowering small business owners and organizations. Constant Contact is a leading online marketing company based in Waltham, Massachusetts, serving over 500,000 customers in 180 countries and national partnerships with over 9,500 business and celebrating educating over 1-Million small businesses about email marketing. She speaks frequently throughout the Western Massachusetts area.
Liz resides in Easthampton and serves on the Cottage Street Cultural District committee, organizers of Cultural Chaos, on the steering committee for Nashawannuck Pond and is the chair of Easthampton's WinterFest. She is a member of the Easthampton Chamber of Commerce, serves on the Board of Directors of the Women Business Owners Alliance as Co-Chair of the After 5 Social events, and is the Volunteer Coordinator for the 2016 Women's Night of Comedy.
You can find out more about Liz here: www.massmarketingresources.com